The Benefits of Blogging for Business and Marketing
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel that helps support business growth, where you can share timely and relevant information with your customers, and easily link it to your other marketing channels (like FaceBook, Twitter, MailChimp etc.) It’s your direct, dynamic communication channel, to enhance your website and online presence.
Main reasons why you should use blogging as a marketing tactic.
1) It helps drive traffic to your website.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
2) Blogging also helps you get discovered via social media.
Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
3) Blog content also helps keep your social media presence going.
Instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.
4) It helps convert that traffic into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads, by setting up “Call to action” or “Contact us now” requests etc..
5) You can tell your brand’s story.
A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
6) Blogs are cost-effective marketing investments.
Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
And many more reasons…..
Do you need assistance with your Blog?
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